Invitation to a Special Luxury Home Open House Event
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Steve Kodad and Lisa Alban (the Yang & Yin Partners of Feng Shui)
Luxury Homes on the Sun Coast
Luxury Realtor Coaching
Incorporating Feng Shui, Buyer Psychology, and Powerful Prospecting Techniques
One-on-One with Steve Kodad
Let's manifest the business and the clients you've always wanted!
You are unique. Your business should be also! You need to show a difference in your real estate business to stand out. You'd like a system that gives you great results every time but also a system that separates you from the other agents in your area.
Becoming a professionally trained agent in using Feng Shui for LUXURY real estate does this for you. You'll enjoy business more, you'll help your clients more, and you'll be in DEMAND more!!
Multiply Your Appointments
Luxury Real Estate Training and Coaching
Being involved with the Luxury home market, you need to understand the importance of offering MORE and setting yourself apart from the thousands of real estate agents. Ask yourself: why would a luxury client choose you to sell their home or find their next home?
Many experts define purchasing luxury real estate as no longer just by square footage or skyline views. It has become defined by wellness, peace of mind, and by having a special sanctuary.
A luxury real estate client walks into a home for sale and looks at it in a very different way than a buyer for a regular home.
Many, many people around the world find Feng Shui to be hugely important! It is important for creating balance and harmony in an environment. These clients can afford most anything, but they want to FEEL these things when they enter a home they are viewing for themselves and their family. A “regular” home buyer is more concerned with square footage. Wealthy home buyers are much more AWARE of Feng Shui and its benefits than other clients. Having experience and expertise in using Feng Shui immediately singles you out.
My training and coaching in the use of Feng Shui and buyer psychology for the luxury client will give you an advantage that other agents won’t have. This coaching will cover Feng Shui techniques for real estate, but it also will give you the edge on how to communicate with a luxury real estate client.
I also aid you with ways to advertise your services to get maximum attention. The number of listing appointments will increase. Word will get out to everyone who in your area who is looking to purchase or sell high-end properties.
Within 6-months, you will be an expert on creating a business that attracts luxury clients.
Luxury Real Estate Coaching and Training
full payment - $495
Luxury Home Training and Coaching - Payment of 2 Months
In 6-months you are awarded the following certification with a diploma and the use of the school's logo for marketing!
Why Luxury RE Clients are Different
Luxury Buyers Are Not Logical
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Luxury real estate is often discussed as if it operates by the same rules as the rest of the market—just with more zeros attached. Price per square foot is analyzed. Comparable sales are dissected. Features are listed, ranked, and justified. Yet anyone who has spent meaningful time around high-end buyers knows a quiet truth that is rarely acknowledged out loud: luxury buyers do not decide logically.
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They explain their decisions logically. They defend them logically. They may even believe they arrived at them logically. But the decision itself—whether a home is desirable, whether it feels worth the price, whether it inspires confidence or hesitation—happens somewhere else entirely.
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It happens below the surface.
This distinction matters because misunderstanding it is one of the primary reasons luxury homes sit unsold, listings expire, and price reductions quietly erode value. When agents and homeowners treat luxury buyers as rational actors who can be persuaded with data alone, they overlook the invisible forces that actually determine outcomes.
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The Myth of the Rational Luxury Buyer
In theory, a luxury buyer should be the most rational buyer of all. They are educated. Successful. Experienced decision-makers. Many have built companies, managed portfolios, or navigated complex negotiations. Surely, they would approach a home purchase analytically.
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In practice, the opposite is often true.
The more sophisticated the buyer, the more attuned they are to subtle signals — signals they may never articulate but instinctively trust. These buyers are not impulsive, but they are sensitive. They read rooms the way others read spreadsheets. They feel shifts in atmosphere. They notice when something is slightly off, even if they cannot immediately name it.
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A luxury buyer may tour two homes with identical specifications—same square footage, same view, similar finishes—and feel inexplicably drawn to one while dismissing the other. When asked why, they will offer reasons: better layout, nicer light, more privacy. Those reasons are not false, but they are incomplete. They are post-rational explanations layered on top of a deeper, faster judgment.
That judgment usually occurs within moments of entering the property.
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The First Decision Happens Before the First Conversation In luxury real estate, the most important decision is often made before the agent finishes opening the door.
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Buyers begin evaluating a property the moment they arrive—sometimes earlier. The approach to the home, the ease of parking, the path to the entrance, the way the door opens, the quality of light in the first few steps inside. These elements register immediately, without conscious analysis.
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This is not sentimentality. It is human cognition.
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The brain is constantly scanning for signals of safety, coherence, and ease. In unfamiliar environments, this scanning intensifies. High-net-worth individuals, who are accustomed to control and competence, are particularly responsive to environments that either reinforce or undermine those qualities.
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If the space feels calm, intentional, and effortless, the buyer relaxes. When the buyer relaxes, they become receptive. When they become receptive, they begin imagining ownership.
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If the space feels awkward, chaotic, or subtly stressful, the buyer may not consciously object—but their body tightens. Their attention narrows. Their willingness to stretch diminishes. Price becomes a problem.
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Nothing dramatic needs to be wrong. A slightly constricted entry. An abrupt transition between rooms. Lighting that feels harsh rather than welcoming. These are small things, but luxury buyers are not looking for perfection; they are looking for alignment.
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They are asking a quiet question the entire time: "Does this environment support the way I want to live and think?"